Bladdernut

Bladdernut Flowers
Bladdernut. I am convinced this plant has not made it into the landscape trade and into more backyards because of its name. Who wants to ask the garden center professional for Bladdernut? Who wants to answer when their friend asks “what is that interesting flowering shrub?”, “Oh that? It’s Bladdernut”. Other plants with less than pretty common names have made it into plant catalogs by sporting tags with their {{gasp}} scientific names or a new less offensive common name. Think of Tradescantia. Many catalogs market the Spiderwort as Tradescantia or have even created an entirely new common name with more marketing power: Spider Lily. Similar stories abound. Butterfly Weed (Asclepias tuberosa) has become the gardener-friendly sounding Butterfly Flower or Butterfly Milkweed. One of my favorite spring blooms, the Liverwort, is more commonly available as its scientific name Hepatica. (Wort, you may be interested to know, is the old English term for plant. Often plants were names for the problems they would solve – Liverwort = Liver problems, Spiderwort = curing spider bite.) I think it’s time for a name make-over for the Bladdernut. What can we call it to get it into more backyards?